The best AEO agencies in the UK: 10 compared

Answer engine optimisation (AEO) is young, and so is most of what's written about it. Plenty of agencies now say they do it. Fewer can show you a client being named in ChatGPT or Google's AI Overviews because of their work, and fewer still are named in those answers themselves.

So this list does something the others don't: as well as reading each agency's own site, we checked which of them Google's AI Overview names when you search "best AEO agency UK". It's the quickest test of an AEO agency there is.

Disclosure: Nomada Digital publishes this list and ranks itself first. Every other entry is limited to what the agency's own website said when we read it on 13 November 2026.

Key takeaways

• The best AEO agency in the UK for B2B brands that want proof is Nomada Digital, which tracks every client's AI visibility daily on its own platform, alwayscited, and publishes the before-and-after figures.
• The SEO Works and Castle both have a dedicated AEO service and named client results for AI citations.
• Impression and Propellernet sell it as GEO (generative engine optimisation) and publish strong AI Overview figures for big brands.
• Only six of the ten were named in Google's AI Overview for "best AEO agency UK" on 13 November 2026. Being named for your own category is a fair test of an AEO agency, and you can run it yourself in five minutes (see below).

The 10 best AEO agencies in the UK at a glance

*Google UK, "best aeo agency uk", 13 November 2026. AI Overviews change from day to day, so treat this as a snapshot.

How we ranked them

1. A real AEO or GEO offer, on its own page, not an SEO page with "AI" added. We left out agencies whose sites say nothing about AI search.

2. Published AI results: named client figures for AI citations, AI Overview appearances or AI referral traffic, on the agency's own site. Ranking figures alone don't count here.

3. How they measure it: whether they track AI answers across engines, and with what.

4. A UK base, checked on the agency's own site.

5. Transparency: published prices, terms or a clear starting point.

Being named in Google's AI Overview is shown in the table but not scored, because it changes daily. There are no paid placements, affiliate arrangements or reciprocal link deals on this page.

The 10 best AEO agencies in the UK

1. Nomada Digital

Based in: UK, with clients in New York. Best for: B2B brands that want to be named in AI answers and see the evidence every day.

Nomada Digital is an AEO agency for B2B brands. Every client's AI visibility is tracked daily on alwayscited, our own platform: each keyword cluster joins one Google keyword to the prompts buyers ask ChatGPT, Gemini, Perplexity and Google's AI Overviews, and every answer is kept with the sources it cited. The work itself is placements on the pages those answers already cite, plus on-site content and structure the engines can quote.

Highlights: Vibe Retail's ChatGPT brand visibility went from 0% to 41% (case study). London Ski Co went from zero to 88% AI visibility for designer ski wear (case study). Monthly plans are published on our packages page, with no minimum term.

Worth knowing: we weren't named in Google's AI Overview for this search when we checked, and we've left that in the table. We're B2B-first, so consumer brands may find a better fit further down.

2. The SEO Works

Based in: Sheffield, Leeds and London. Best for: established brands that want a full AEO programme from a large team.

The SEO Works has a dedicated answer engine optimisation service: question research, answer-first rewrites, schema, authority building and citation tracking, starting with a free AEO audit.

Highlights: for DHL it reports 287% growth in AI Overview citations and a 121% increase in ChatGPT referrals.

Worth knowing: some of its other AI case studies are anonymised.

3. Castle

Based in: Liverpool. Best for: regulated and local-heavy businesses, such as law firms and clinics.

Castle runs a dedicated AEO programme: question and prompt research, a citation gap audit across ChatGPT, Perplexity, Google AI Overviews and Copilot, rewriting for extraction, schema and citation tracking.

Highlights: HNK Solicitors went from 38 to 163 AI-search citations between January and August 2026, and a clinic it works with is named in 12 AI answers.

Worth knowing: most of its published AEO evidence comes from a small number of clients.

4. Impression

Based in: Nottingham, London and Manchester. Best for: mid-market and enterprise brands that want GEO measured formally.

Impression sells this as generative engine optimisation: brand PR and links, AI-ready content, technical GEO, and reporting on mentions, citations and sentiment, using its own tool, RALTS.

Highlights: for Tensar it reports 1,793 AI Overview citations worldwide and 47,604 organic clicks from AI Overview keywords.

Worth knowing: GEO sits within a larger performance agency, so check who would run your account day to day.

5. Propellernet

Based in: Brighton. Best for: consumer brands that want AI visibility driven by PR and content.

Propellernet's GEO and AI search service covers an AI visibility deep dive, accuracy and sentiment audits, persona-led content, AI-focused PR and monthly tracking in its own tool, Ebb.

Highlights: PureGym has 7,000-plus Google AI Overview appearances, which Propellernet says is ten times its nearest competitor. Ebb is shortlisted for Best AI Search Software Solution at the UK Search Awards 2026.

Worth knowing: its own page describes the approach as still testing and learning, which is honest in a young field.

6. POLARIS

Based in: Gerrards Cross, Buckinghamshire. Best for: brands that want an entity and schema-led approach.

POLARIS offers AEO as part of its GEO work: answer-led content, structured data, external citation building and topical authority, aimed at ChatGPT, Claude, Copilot and Google's AI Overviews and AI Mode. It uses its own Kartessien platform.

Highlights: named in Google's AI Overview for this search when we checked, and won two awards at the 2025 UK Search Awards.

Worth knowing: its AEO page shows client logos but no figures, and it publishes its own AEO agency list that ranks itself first, as we do.

7. Found

Based in: London. Best for: brands that want GEO run alongside paid media.

Found's GEO SEO service covers citation analysis across AI engines, Q&A content, entity optimisation and schema (including llms.txt), and tracking through its own platform, Luminr.

Highlights: tracks AI visibility on its own platform, Luminr, which Google's AI Overview for "AEO agency" mentions by name.

Worth knowing: we didn't find AI-specific client figures on its GEO page. Its published case results are for traffic and revenue.

8. Push

Based in: London. Best for: teams that want GEO training as well as delivery.

Push offers generative engine optimisation (it doesn't use the AEO label): content structuring, technical GEO, brand authority and digital PR, monitoring and reporting, and training.

Highlights: won Best Use of AI in Search at the UK Search Awards 2025.

Worth knowing: the client case on its GEO page is anonymous.

9. Digital Landscope (AEO Agency)

Based in: Glasgow. Best for: smaller UK businesses looking for an accessible way into AEO.

Digital Landscope trades as AEO Agency and focuses on optimising for Google AI Overviews and ChatGPT Search.

Highlights: a dedicated AEO agency, named in Google's AI Overview for this search when we checked.

Worth knowing: its homepage is short and doesn't show client results, so ask for them directly.

10. Rank4AI

Based in: Colchester. Best for: small businesses that want published prices.

Rank4AI focuses on AI search visibility across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google's AI, starting with an audit and built on its own Five Signal Model. Ongoing services are priced from £800 a month on its site.

Highlights: one of the few UK agencies here to publish a price.

Worth knowing: its client evidence is counts of AI platforms recommending a business, without a starting point or method.

Also named in Google's AI Overview for this search: Genie Crawl and Flux, which we haven't reviewed here.

Test any AEO agency yourself in five minutes

Before you take a call, check whether the agency can do for itself what it's selling to you:

1. Search Google UK for "best AEO agency UK" and open the AI Overview. Is the agency named?

2. Ask ChatGPT and Perplexity "Who are the best AEO agencies in the UK?" Is it named, and which pages are cited?

3. Ask the same question about your own category, and see who's named instead of you.

You can run the third step for your own brand across four engines with our free scan:

What a good AEO agency should do

• Track answers, not just rankings: a fixed set of buyer prompts, checked on a schedule across ChatGPT, Gemini, Perplexity and Google's AI Overviews, with the cited sources kept.
• Work on the sources AI cites: placements on the pages answers already quote, not just changes to your own site.
• Make your site quotable: answer-first content, a clear entity (who you are and what you do), and schema.
• Show its own evidence: named client results for AI visibility, with a starting point and dates.

If AEO is new to you, start with what AEO is and how it differs from generative engine optimisation (GEO). Most agencies treat the two as the same job. Comparing agencies in the US? alwayscited, which Nomada Digital runs, ranks the best AI SEO agencies in the US.

How much does an AEO agency cost in the UK?

Few UK AEO agencies publish prices. Of the ten here, Rank4AI starts at £800 a month and Nomada Digital publishes its monthly plans on its packages page. For the rest, expect a proposal after an audit. Ask what's included: tracking, on-site work and placements are priced very differently, and a cheap plan is often tracking only.

Questions to ask before you sign

• Which prompts will you track for us, and can we see every answer and its sources?
• Which of your clients are named in AI answers now, and what were they before?
• What do you change on our site, and what do you do off it?
• How do you report, and how often?
• What's the notice period?