Case study · Novuna
Turning a decline in organic traffic into a +163% increase in qualified leads
Results
The challenge
Novuna needed to win highly competitive invoice finance and business cash flow search - a market dominated by long-standing players with huge domain authority. The brief was not more traffic for its own sake; raw organic volume was actually falling. The goal was demand that converts.
What we did
We rebuilt the foundation around transactional search intent: a technical SEO base, entity-led content architecture, and work on the pages that actually generate enquiries. By targeting the queries closest to a buying decision, qualified leads rose even as overall organic traffic dipped around 22% - fewer, better-fit visitors instead of vanity volume.
“Nomada Digital have been the company's digital marketing agency for over four years now - for good reason! Their strategic approach to SEO and CRO in particular has completely transformed our lead generation. They're an invaluable partner in our growth strategy going forward.”
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