The Nomada difference
Senior at every level. No hand-off.
Deliberately small. Deliberately senior. Between the bloated agency and the freelancer - the model that lets a specialist team outperform agencies three times its size.
The founder story
Why we built Nomada
After a decade in traditional agencies, Nomada founder Danny Sullivan kept seeing the same pattern: clients briefed by senior directors, delivered by graduates. Retainers priced for expertise, executed for efficiency.
The model was broken, and the rise of AI made it worse. Large agencies used automation to cut headcount, not to improve outcomes. The senior specialists moved out. The junior team stayed.
Nomada is the answer to that problem. A deliberately small team of senior specialists - each the best in their discipline - using AI to do the work of a team three times the size. No junior hand-off. No account manager layer. The people you brief are the people who do the work.
The team
Meet the team
Every specialist is a senior practitioner. The team you meet is the team that does the work - no hand-off, no graduate layer.
Danny SullivanFounder & CEOSearch strategy · AI visibilityDanny built Nomada after a decade watching traditional agencies charge large retainers for siloed channel work that never added up to a coherent strategy. He works directly with every client on strategy.
Luke WilsonAgency DirectorDelivery · Client resultsLuke oversees client delivery on every account. Senior operations background with a commercial bias - he is always asking whether the work translates to leads.
Amy AllardHead of PR & CommunicationsBrand PR · Media relationsAmy leads brand PR - the earned media and brand authority layer. She places clients in trade, regional, and national press, manages the media relationship function, and produces the thought leadership content that builds the citation footprint AI models reference.
Abbie RookAdmin & HR ManagerPayroll · BookkeepingAbbie keeps Nomada running. Payroll, bookkeeping, HR and the admin behind every account - so the rest of the team can stay focused on client work.
Naz UddinSEO & Content ManagerTechnical SEO · Content strategyNaz leads the SEO and content work - technical SEO, entity-led content architecture, and conversion-focused copywriting. He has run organic strategies for B2B SaaS, financial services, and enterprise tech clients.
Kev GallLink Building & Outreach LeadLink acquisition · ProspectingKev handles the off-page authority signals - link acquisition, contextual link placements, and the manual prospecting work that builds the domain authority underpinning everything else.
What makes Nomada different
Founder-led. Senior-delivered.
We built the product we use
alwayscited is our own system, productised. You see the same data we do.
AI to amplify, not replace
AI tools run in the background on every account - analysis, monitoring, reporting. But strategy, judgement, and relationships stay human and senior. AI lets a small team do the work of a large one without any of the usual trade-offs.
Genuine attribution
Our GA4 and GTM work means every lead is correctly attributed before and after campaigns. You can always answer "where did that client come from?" - and so can we.
Let's talk growth.
You'll speak to Danny, not a sales team.Book a 30-minute call. No sales deck, no pressure. Or run the free check first and bring the report.