Services · AEO
AEO agency: answer and generative engine optimisation
We are an AI search agency for UK B2B brands. As an AEO agency, we get you named and cited in AI answers: answer engine optimisation (AEO) and generative engine optimisation (GEO) for Google AI Overviews, ChatGPT, Gemini, Perplexity and Claude. Search no longer ends at ten blue links - so you stay visible as buyers shift from searching to asking.
Nomada Digital is a B2B SEO agency for UK businesses.
What's included
AEO, in detail.
AEO - answer engine optimisation
- AI Overview capture strategy
- LLM visibility tracking (ChatGPT, Perplexity, Google AI Overviews)
- Entity authority and knowledge graph optimisation
- Prompt set monitoring (60-100 prompts per client)
- Citation footprint analysis and gap filling
How we measure it
One keyword, five ways buyers ask.
Each keyword cluster is one Google keyword joined to the prompts buyers ask AI about it, from five angles: the category, your positioning, your sector, the outcome they want, and comparisons. We check every prompt daily, across the engines.
- invoicing software for freelancersNamed 24% · #7
- invoicing app for contractorsNamed 31% · #6
- recurring invoice softwareNamed 12% · #14
- best billing software ukNamed 0% · #22
| Angle | Prompt | Engines naming you |
|---|---|---|
| Category | best invoicing software for freelancers | 2 of 4 |
| Positioning | multi-currency invoicing for freelancers | 3 of 4 |
| Sector | invoicing software freelance designers use | 2 of 4 |
| Outcome | invoicing that gets freelancers paid on time | 1 of 4 |
| Comparison | alternatives to Ledgerbird for freelancers | 0 of 4 |
FAQ
AEO, answered.
What is AEO?
Answer engine optimisation: the work that gets your brand named and cited in the answers AI tools give - Google AI Overviews, ChatGPT, Gemini, Perplexity and Claude - not only in a list of links.
What is generative engine optimisation (GEO)?
Much the same job, named for the engines that write an answer instead of listing results. We use AEO and GEO interchangeably: both mean being the brand the answer names, and the source it cites.
How is AEO different from SEO?
SEO earns a position in Google's results; AEO earns a mention inside the answer. They share foundations - a crawlable site, entity-led content and links from sources the engines trust - so we run them together.
How do you measure AI visibility?
In keyword clusters. Each cluster is one Google keyword joined to the prompts buyers ask AI about it. We check those prompts daily, and the dashboard shows which engines name you, which sources they cite, and where you rank on Google.
Which AI engines do you check?
Google AI Overviews, ChatGPT, Gemini and Perplexity on every plan. alwaysmentioned, alwayscited and alwayseverywhere add Claude.
Can you guarantee we will be cited?
No. Nobody can promise what an engine will say. The work is built to get you named and cited, and the daily checks show you what moved.
Packages
Where it sits on the ladder.
Each step adds more. Monthly, no minimum term. Start where it makes sense.
Step 1 · Tracking
alwaystracked
Reporting only. 10 keyword clusters, checked daily.
Step 2 · Placements
alwaysmentioned
Three placements a month per cluster, links included. Built to get you named in AI answers and to lift your Google rankings.
Step 3 · On-site work
alwayscited
Adds two link insertions on pages with real traffic, plus on-site work. More ranking power, and your own pages cited as the source.
Step 4 · The brand play
alwayseverywhere(the Nomada programme)
The brand play. Amy builds a PR strategy around your business, and we earn coverage in the publications your customers read - wider visibility and demand, on top of everything in alwayscited.
Services
Google and AI search, end to end.
Let's talk growth.
You'll speak to Danny, not a sales team.Book a 30-minute call. No sales deck, no pressure. Or run the free check first and bring the report.