Built for financial services
Financial services SEO for lenders, fintechs and finance firms
Found by the businesses and people ready to apply - on Google and in the AI answers they read first - with content your compliance team can sign off.
From Nomada Digital, a B2B SEO agency.
What we do for financial services
What a financial services SEO agency should deliver.
Finance buyers search the product, compare providers and ask AI who to trust. Each of those is a keyword cluster we track, and work to win - measured in qualified leads.
Transactional keyword clusters
Clusters around the product and use-case searches closest to an application - the ones that bring in leads, not just visits.
Compliant, expert content
Accurate, expert-reviewed content written to your approved claims and routed through your compliance sign-off.
Product and calculator pages
Technical and on-page work on the product, eligibility and calculator pages that actually generate enquiries.
Authority links and placements
Placements on the finance and business publications that the engines cite and your buyers read.
Earned media
Brand PR in the trade and business press, for firms competing with long-established names.
Named in AI answers
Getting your firm named when buyers ask ChatGPT, Gemini, Perplexity or Google’s AI which provider to use.
Why finance is different
Trust decides who ranks.
Finance is a “your money or your life” subject for Google: it looks hard at who stands behind a page. And the incumbents have years of authority to spend.
- Expertise you can showNamed authors and reviewers, regulatory details and clear ownership on every page that gives guidance.
- Content that clears complianceCopy that promotes a financial product can be a financial promotion under FCA rules, so we write to your approved wording and your sign-off process.
- Winning against big brandsLong-standing lenders and banks hold the head terms. We find the transactional searches they under-serve and win those first.
How we measure it
Qualified leads, not traffic.
More visitors who will never apply is a cost, not a win. We report on the enquiries that reach your sales team.
- Leads and conversion rateQualified leads and conversion rate from organic search, from your own analytics and CRM.
- Transactional clusters, checked dailyGoogle positions for the searches closest to an application, so you can see what is moving.
- AI answers, trackedalwaystracked checks whether ChatGPT, Gemini, Perplexity and Google’s AI name your firm for each cluster, and who they name instead.
Proof
More qualified leads, from less traffic.
Packages
Where it sits on the ladder.
Each step adds more. Monthly, no minimum term. Start where it makes sense.
Step 1 · Tracking
alwaystracked
Reporting only. 10 keyword clusters, checked daily.
Step 2 · Placements
alwaysmentioned
Three placements a month per cluster, links included. Built to get you named in AI answers and to lift your Google rankings.
Step 3 · On-site work
alwayscited
Adds two link insertions on pages with real traffic, plus on-site work. More ranking power, and your own pages cited as the source.
Step 4 · The brand play
alwayseverywhere(the Nomada programme)
The brand play. Amy builds a PR strategy around your business, and we earn coverage in the publications your customers read - wider visibility and demand, on top of everything in alwayscited.
FAQ
Questions, answered.
What does a financial services SEO agency do?
It gets your product pages and guidance found by people ready to apply, builds the authority finance sites need to compete with long-established brands, gets your firm named in AI answers, and does it all with content your compliance team can approve. We measure it in qualified leads.
Can you work with our compliance team?
Yes. We write to your approved claims and wording, flag anything that could read as a financial promotion, and route copy through your sign-off before it goes live.
Which financial services firms do you work with?
Lenders, invoice and asset finance providers, fintechs and other finance firms selling to businesses and consumers, in the UK and the US.
How long does financial services SEO take?
Finance is one of the most competitive areas of search, so it depends on where you start and who you are up against. We track your keyword clusters daily from the first week so you can see what is moving. Monthly plans, no minimum term.
How do I know if AI answers name my firm?
Run the free scan at the top of this page. It asks ChatGPT, Perplexity, Gemini and Google’s AI five buyer prompts and shows who they name. It runs on alwayscited, Nomada Digital’s own AI visibility platform.
Further reading
From the blog.
Let's talk growth.
You'll speak to Danny, not a sales team.Book a 30-minute call. No sales deck, no pressure. Or run the free check first and bring the report.