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What we do

Services built
around the framework

Every service we offer sits inside the five-tier framework. Nothing is sold as a standalone - the sequence is the product.

01

Tier 1 - Compounding Foundation

The always-starting point. Technical SEO and AEO build the infrastructure that makes every other tier work. No shortcuts, no siloes - the foundation is laid before anything else is activated.

Technical SEO

  • Full technical audit (crawl, index, speed, architecture)
  • Core Web Vitals optimisation (LCP, CLS, INP)
  • Internal linking structure and silo architecture
  • Canonical strategy and duplicate content resolution
  • Schema.org structured data implementation
  • XML sitemap and robots.txt management

AEO - Answer Engine Optimisation

  • AI Overview capture strategy
  • LLM visibility tracking (ChatGPT, Perplexity, Google AI Overviews)
  • Entity authority and knowledge graph optimisation
  • Prompt set monitoring (60–100 prompts per client)
  • Citation footprint analysis and gap filling
02

Tier 2 - Organic Extension

Tier 2 captures the long-tail demand the head terms miss and turns traffic into leads. Entity-led content clusters combined with CRO work on conversion pages.

Content Clusters & Strategy

  • Full keyword and entity mapping
  • Buyer journey content architecture
  • Long-tail content production (senior-written)
  • Author-attributed thought leadership
  • Content refresh and performance management

Conversion Rate Optimisation (CRO)

  • Heatmap and session recording analysis (Hotjar/Clarity)
  • Conversion funnel audit
  • Landing page A/B and multivariate testing
  • CTA placement and copy testing
  • Lead form optimisation
03

Tier 3 - Efficient Paid

Paid reinforcement introduced once organic pages are ranking and converting. Bing Ads first - 30–50% lower CPCs than Google for B2B. LinkedIn outreach for high-value account targets.

Bing Ads

  • Campaign architecture and copy
  • Audience targeting and negative keyword management
  • Smart bidding and budget optimisation
  • Cross-channel conversion attribution
  • Weekly performance reporting

LinkedIn Outreach

  • ICP (ideal customer profile) targeting
  • Manual LinkedIn outreach sequences
  • Connection and follow-up message copy
  • Response tracking and conversion handoff
04

Tier 4 - Authority Layer

The trust signal Google and LLMs both use. Earned media and an authentic Reddit presence build the authority that lowers every downstream CPL. Tier 4 often pays for itself in Google Ads savings alone.

Brand PR & Earned Media

  • PR strategy and media target identification
  • Press release drafting and distribution
  • Trade and national press placement
  • Thought leadership article placement
  • Media monitoring and coverage reporting
  • Spokesperson positioning (Danny / founder PR)

Reddit Engagement & Digital PR

  • Subreddit identification and community mapping
  • Authentic community contribution strategy
  • Digital PR link acquisition
  • Link building (editorial, resource, and expert placement)
05

Tier 5 - Scale

Google Ads added last, not first. At Tier 5 the campaign launches on top of a working organic system, with months of Bing conversion data and CRO-optimised landing pages. The result is a Google Ads campaign that performs from day one.

Google Ads

  • Existing campaign audit and waste elimination
  • Campaign and ad group restructure
  • Search, display, and Performance Max management
  • Smart bidding with framework-quality conversion data
  • Cross-channel attribution and reporting

Underpinning all tiers

These services run continuously across every engagement.

Data & Analytics

GA4 setup and configuration, GTM container management, conversion tracking, attribution modelling, and custom reporting. Matt Redford owns this across every engagement.

  • GA4 audit and configuration
  • GTM setup and tag management
  • Conversion tracking implementation and verification
  • Custom GA4 dashboards and reports
  • Cross-channel attribution modelling
  • Migration support (e.g. Webflow → new stack)

Web Design & Development

Performance-first web design for B2B. Built to be a showcase of technical SEO best practice: clean semantic HTML, Core Web Vitals green, structured data baked in from day one.

  • Conversion-focused B2B web design
  • Core Web Vitals optimisation
  • Accessibility (WCAG 2.1 AA)
  • Technical SEO and AEO built into every template
  • CMS and blog integration

Ready to build the framework?

Book a 30-minute call. We'll map where you are in the framework and what the right starting point is for your business.

Book a call