Built for law firms
Law firm SEO services for UK solicitors
Practice area pages that rank, local search for every office, and a firm that AI names when people ask which solicitor to call.
From Nomada Digital, a B2B SEO agency.
What we do for law firms
SEO for law firms that want enquiries, not just traffic.
People looking for a solicitor search the problem, check a few firms and, more and more, ask AI who is good. Each of those is a keyword cluster we track, and work to win.
Practice area pages
One page per service and its close variations, written around the questions clients actually ask.
Local search for every office
Google Business Profiles, office pages and local links, so each office shows up where its clients search.
Solicitors as the experts
Profiles, bylines and accreditations that show who does the work - the trust signals Google and AI look for.
Technical SEO
Site speed, structure, schema and the clean-up most firm websites need after years of added pages.
Placements on legal publications
Your solicitors’ expertise placed on the legal news and guide sites the AI engines read and cite.
Named in AI answers
Tracked across ChatGPT, Perplexity, Gemini and Claude for the questions clients ask about your practice areas.
Where law firm SEO is won
Practice area pages do the work.
Most enquiries start with a search for a type of legal help. A strong practice area page is what ranks for it, and what AI quotes.
- One service per pageEach page targets one service and its close variations, not a list of everything the team does.
- The questions clients askPlain-English answers to what it costs, how long it takes and what happens next.
- The solicitors who do the workNamed experts with their experience and accreditations, linked from every page they lead.
- SRA price and service informationClear price and service details where the SRA Transparency Rules require them, which help clients and search alike.
- A clear next stepA call, a form or a consultation booking on every page, tracked as an enquiry.
Proof
A law firm, tracked and placed where AI looks.
Packages
Where it sits on the ladder.
Each step adds more. Monthly, no minimum term. Start where it makes sense.
Step 1 · Tracking
alwaystracked
Reporting only. 10 keyword clusters, checked daily.
Step 2 · Placements
alwaysmentioned
Three placements a month per cluster, links included. Built to get you named in AI answers and to lift your Google rankings.
Step 3 · On-site work
alwayscited
Adds two link insertions on pages with real traffic, plus on-site work. More ranking power, and your own pages cited as the source.
Step 4 · The brand play
alwayseverywhere(the Nomada programme)
The brand play. Amy builds a PR strategy around your business, and we earn coverage in the publications your customers read - wider visibility and demand, on top of everything in alwayscited.
FAQ
Questions, answered.
How is SEO for law firms different?
Legal is a “your money or your life” subject for Google, so it looks hard at who wrote a page and whether they are qualified to. That means named solicitors, real expertise and accurate content matter more than in most sectors. Clients also search by service and by place, so practice area pages and local search do most of the work.
Do you work within SRA rules?
Yes. We write to your approved wording, publish price and service information where the SRA Transparency Rules require it, and route copy through your sign-off before anything goes live.
We have several offices. How does that work?
Each office gets its own Google Business Profile and office page, linked to the practice areas it offers, so each one can show up in local results and the map pack for its area.
Do AI answers recommend law firms?
Yes. People ask ChatGPT, Perplexity, Gemini and Claude who the best solicitors are for a problem, and the answers name firms. We track those questions for your practice areas and work to get your firm named, mostly through placements on the legal sites the engines read.
How do I know if AI answers name my firm?
Run the free scan at the top of this page. It asks ChatGPT, Perplexity, Gemini and Google’s AI five buyer prompts and shows who they name. It runs on alwayscited, Nomada Digital’s own AI visibility platform.
Let's talk growth.
You'll speak to Danny, not a sales team.Book a 30-minute call. No sales deck, no pressure. Or run the free check first and bring the report.