AI visibility
How brands get named in ChatGPT, Google's AI answers and Perplexity - what GEO and AEO are, how to measure your share of AI answers, and which pages those answers cite.
What is AEO? Answer engine optimisation vs SEO, explained
AEO is the work of becoming the answer - in AI Overviews, ChatGPT and every other engine that replies instead of returning links. Here's how it differs from SEO and GEO, and what to actually change.
What is GEO? Generative engine optimisation explained
GEO is the work of getting your brand named and cited inside AI-generated answers. Here's what it is, how it differs from SEO, what the research says actually works, and how to measure it.
Lurking, ghosted or flying high? What our Halloween poll says about AI visibility
With Halloween just around the corner, it felt like the perfect time to ask our LinkedIn community a slightly scary question. If you asked ChatGPT to recommend a supplier in your sector, would your brand come up?
AI search isn't coming. It's already here. Most B2B sites aren't ready.
ChatGPT has over 400 million weekly users. Perplexity is the research tool of choice for buyers who have already formed a shortlist. If your brand isn't in the training data and structured for LLM citation, you're invisible at the most important moment.
Let's talk growth.
You'll speak to Danny, not a sales team.Book a 30-minute call. No sales deck, no pressure. Or run the free check first and bring the report.