Built for Shopify
Shopify SEO services for UK stores
Collection and product pages that rank on Google, a store that AI names when shoppers ask what to buy, and the Shopify quirks that hold most stores back, fixed.
From Nomada Digital, a B2B SEO agency.
What we do for Shopify stores
What a Shopify SEO agency should fix.
Shopify makes a store easy to run and easy to leave half-optimised. We work inside your theme and admin, on the pages that sell.
Collection page clusters
Each collection built around one group of searches, with copy that helps shoppers choose and the prompts they ask AI about it.
Product pages and schema
Product titles, copy, variants, reviews and structured data that Google can show and AI can quote.
Theme, apps and speed
The scripts that apps leave behind, heavy theme sections and image weight - cleaned up so pages load fast on mobile.
Shopify’s URL quirks
Duplicate product URLs, tag pages and fixed URL prefixes, handled with internal links, canonicals and redirects.
Placements and links
Placements on the gift guides, roundups and review pages your customers read and the AI engines cite.
Named in AI answers
Getting your store and products named when shoppers ask ChatGPT, Gemini, Perplexity or Google’s AI what to buy.
Out of the box
What Shopify gets wrong for SEO.
None of these break a store. Together they spread your rankings thin, and most stores never fix them.
- Two URLs for every productProducts open at /products/ and inside each collection. Collection pages often link to the second, so authority goes to a page that isn’t the canonical one.
- Tag and filter pagesCollection tags create thin pages that can get indexed and compete with the collection itself.
- Fixed URL structureShopify sets the /collections/, /products/ and /pages/ prefixes, so structure has to come from internal linking instead.
- App and theme weightApps add scripts that stay after the app is removed. Slow mobile pages lose rankings and sales.
Search and the store, together
We can redesign the pages that sell, too.
A redesign is the riskiest moment for a store’s rankings. When we redesign, search is built in from the start.
- Every URL kept or redirectedCollection and product URLs carried over, so the rankings you have are not lost on launch day.
- Templates built for the clustersHomepage, collection, product and store templates laid out around the searches each page targets.
- Fast by defaultFewer apps, lighter sections and properly sized images from the start.
Proof
A Shopify store, ranked and redesigned.
- "designer ski goggles"
- "designer ski wear"
- "designer ski gear"
- "designer ski jackets"
Packages
Where it sits on the ladder.
Each step adds more. Monthly, no minimum term. Start where it makes sense.
Step 1 · Tracking
alwaystracked
Reporting only. 10 keyword clusters, checked daily.
Step 2 · Placements
alwaysmentioned
Three placements a month per cluster, links included. Built to get you named in AI answers and to lift your Google rankings.
Step 3 · On-site work
alwayscited
Adds two link insertions on pages with real traffic, plus on-site work. More ranking power, and your own pages cited as the source.
Step 4 · The brand play
alwayseverywhere(the Nomada programme)
The brand play. Amy builds a PR strategy around your business, and we earn coverage in the publications your customers read - wider visibility and demand, on top of everything in alwayscited.
FAQ
Questions, answered.
What should a Shopify SEO agency fix first?
Usually the collection pages and the internal links to products. Collections are what rank for the searches most shoppers make, and fixing which product URLs your theme links to is a quick, low-risk win. Speed and app clean-up come next.
Do you work with Shopify Plus?
Yes. Shopify Plus gives more control over checkout and scripts, but the SEO work - collections, products, internal links, speed, links and AI visibility - is the same as on standard Shopify.
Can you improve SEO without changing my theme?
Mostly, yes. Collection copy, product content, internal links, redirects and structured data can all be fixed in your current theme. A redesign only makes sense when the theme itself is holding the store back.
Will a redesign hurt my rankings?
It can, if URLs change without redirects or content is dropped. When we redesign a store we keep or redirect every URL and build the new templates around the searches each page already ranks for.
How do I know if AI answers name my store?
Run the free scan at the top of this page. It asks ChatGPT, Perplexity, Gemini and Google’s AI five buyer prompts about your category and shows who they name. It runs on alwayscited, Nomada Digital’s own AI visibility platform.
Let's talk growth.
You'll speak to Danny, not a sales team.Book a 30-minute call. No sales deck, no pressure. Or run the free check first and bring the report.