Built for online shops
Ecommerce SEO services for UK online shops
Category and product pages that rank for the searches your customers make, and a shop that AI names when they ask what to buy.
From Nomada Digital, a B2B SEO agency.
What we do for shops
What an ecommerce SEO agency should do.
Shoppers search for a type of product, compare a few shops and, more and more, ask AI what to buy. Each of those is a keyword cluster we track daily, and work to win.
Category page clusters
Clusters around the category and product searches your customers make - the pages that carry most of a shop’s organic sales.
Product pages and schema
Product pages with the copy, structured data and reviews Google needs to show them, and AI needs to quote them.
Technical SEO for catalogues
Faceted navigation, duplicate and out-of-stock pages, crawl budget and speed - fixed so your best pages get found.
Buying guides that sell
Guides and comparisons for the questions shoppers ask before they buy, each linked to the categories it supports.
Placements and links
Placements on the gift guides, roundups and review pages your customers read and the AI engines cite.
Named in AI answers
Getting your shop and products named when shoppers ask ChatGPT, Gemini, Perplexity or Google’s AI what to buy.
Where shop SEO is won
Category pages do the heavy lifting.
Most shop searches are for a type of product, not one product. The category page is what ranks for them, so that is where we start.
- One cluster per categoryEach category page targets one group of searches and its close variations, with the prompts shoppers ask AI about it.
- Copy that helps people chooseShort, useful copy on the page - sizing, materials, who it suits - not a block of keywords under the products.
- Filters that don’t eat your crawl budgetFilter and sort pages kept out of the index unless people really search for them.
- Out-of-stock handled properlySeasonal and sold-out products kept or redirected so the rankings they built aren’t thrown away.
How we measure it
Orders, not just traffic.
Traffic that doesn’t buy is a vanity number. We report what organic search and AI answers bring in.
- Revenue and new customersOrders and revenue from organic search in your analytics, with new customers split out.
- Keyword clusters, checked dailyEvery cluster’s Google positions, so you can see what is moving and why.
- AI answers, trackedalwaystracked checks whether ChatGPT, Gemini, Perplexity and Google’s AI name your shop for each cluster, and who they name instead.
Proof
Three shops, three starting points.
- "designer ski goggles"
- "designer ski wear"
- "designer ski gear"
- "designer ski jackets"
Packages
Where it sits on the ladder.
Each step adds more. Monthly, no minimum term. Start where it makes sense.
Step 1 · Tracking
alwaystracked
Reporting only. 10 keyword clusters, checked daily.
Step 2 · Placements
alwaysmentioned
Three placements a month per cluster, links included. Built to get you named in AI answers and to lift your Google rankings.
Step 3 · On-site work
alwayscited
Adds two link insertions on pages with real traffic, plus on-site work. More ranking power, and your own pages cited as the source.
Step 4 · The brand play
alwayseverywhere(the Nomada programme)
The brand play. Amy builds a PR strategy around your business, and we earn coverage in the publications your customers read - wider visibility and demand, on top of everything in alwayscited.
FAQ
Questions, answered.
What does an ecommerce SEO agency do?
It gets your category and product pages ranking for the searches your customers make, fixes the technical problems that stop large catalogues being crawled, earns links and placements on the pages shoppers read, and - now - gets your shop named in AI answers. We report on orders and revenue from organic search, not just traffic.
Which platforms do you work with?
Shopify most often, and any platform that lets us edit pages, templates and redirects - WooCommerce, Magento (Adobe Commerce) and BigCommerce included. The work is the same - category pages, product pages, technical fixes, links and AI visibility - but each platform has its own quirks, and we fix them in the platform you already use.
Do you build or redesign shops?
Search comes first, but we can redesign the pages that matter for it. This autumn we redesigned London Ski Co’s Shopify store - homepage, collection, product and store pages - alongside its SEO.
How long does ecommerce SEO take?
It depends on your competition and where you start. We track your keyword clusters daily from the first week, so you can see what is moving long before the revenue follows. Monthly plans, no minimum term.
How do I know if AI answers name my shop?
Run the free scan at the top of this page. It asks ChatGPT, Perplexity, Gemini and Google’s AI five buyer prompts about your category and shows who they name. It runs on alwayscited, Nomada Digital’s own AI visibility platform.
Let's talk growth.
You'll speak to Danny, not a sales team.Book a 30-minute call. No sales deck, no pressure. Or run the free check first and bring the report.