Case study · HPP
From no page 1 rankings to 11 in four months
HPP worked with us on Google and AI search visibility in the UK. These are the results over four months, measured from daily readings.
Measured 4 June 2026 to 1 October 2026.
Results
Google positions, start against now
On page 10 to 11 of 31 keywords
In the top 30 to 6 of 31 keywords
At number 10 to 3 of 31 keywords
At the startNow
Top 34-1011-20
AI visibility
0% to 50%of AI answers naming HPP, 4 June 2026 to 1 October 2026: none in the weekly AI Overview check before the work landed, then across 7 tracked prompts on 4 engines from 17 September 2026
What the engines say now, 1 October 2026
“Who are the best melamine faced chipboard suppliers in the UK?”
ChatGPT
Named #3 of 10
At the start: not asked yet
Perplexity
Named #2 of 10
At the start: not asked yet
Gemini
Named #1 of 10
At the start: not asked yet
Claude
Not named
At the start: not asked yet
“Who are the best kitchen door manufacturers in the UK?”
ChatGPT
Named #8 of 10
At the start: not asked yet
Perplexity
Named #3 of 10
At the start: not asked yet
Gemini
Named #1 of 10
At the start: not asked yet
Claude
Not named
At the start: not asked yet
“Who are the best trade kitchen door suppliers in the UK?”
ChatGPT
Named #1 of 10
At the start: named
Perplexity
Named #1 of 10
At the start: not named
Gemini
Named #1 of 10
At the start: not named
Claude
Not named
At the start: named
AI answers naming HPP, 17 September 2026 against 1 October 2026
ChatGPT5 to 5 of 7 answers
Claude1 to 0 of 7 answers
Gemini3 to 3 of 7 answers
Perplexity3 to 5 of 7 answers
At the startNow
The challenge
When tracking began on 4 June 2026, none of the 31 keywords it covers were on Google page 1.
What we did
Over four months we combined on-site work on the pages these searches land on with 10 pieces of earned coverage in the articles Google and AI already read.
What moved
11 of the 31 keywords tracked throughout are on Google page 1, against 0 four months ago. 11 reached page 1 in that time, including "melamine faced chipboard suppliers".
How we did it
01
Map the searches and questions that matter
31 Google keywords and 7 AI prompts tracked from day one, on the terms buyers actually use.
02
Get onto the pages answers are built from
On-site work on the pages those searches land on, and earned coverage in the articles Google and AI already read.
03
Measure every day, show it as it is
Google positions read daily, AI answers checked twice a week across four engines. No smoothing, every figure dated.
Keywords that reached page 1
melamine faced chipboard suppliersoutside the top 100 to #6 - 170 searches a month
kitchen door manufacturersoutside the top 100 to #3 - 140 searches a month
kitchen door suppliersoutside the top 100 to #4 - 90 searches a month
trade supply sliding wardrobe doorsoutside the top 100 to #1 - 40 searches a month
trade kitchen cabinetsoutside the top 100 to #8 - 40 searches a month
chipboard sheets suppliersoutside the top 100 to #1 - 20 searches a month
wardrobe door suppliersoutside the top 100 to #3 - 20 searches a month
trade sliding wardrobe doorsoutside the top 100 to #3 - 10 searches a month
Biggest climbs
trade kitchen door suppliersoutside the top 100 to #1 - 10 searches a month
How it was measured: Google positions from daily UK desktop readings: page 1 is the top 10, counted where a keyword held it in two of the last three readings, compared like for like on the 31 keywords tracked throughout. Published 5 October 2026. Named with the client's agreement.
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